Some of the consumers enjoy the tech environment that is created by the Apple, other enjoy the convenience they get from the interact usage (Kotler, Burton, Deans, Brown, & Armstrong, 2015). The relevant competitive models … Proceedings of the 8th International Conference on Innovation & Management , 389-393. John Wiley & Sons. Apple provides high-quality products to its customers for example; they have high definition screen quality on their smart mobile phones and no one the in the smart mobile phone market (Nokia, Samsung, Sony) has this type of feature. In implementing, this type of strategy may make competitors of Apple compromise their quality and, feature or design of the product so that they can meet their overall cost (Jurevicius, 2016 ). From concept to launch in 6 sprints. Apple’s has much strength, among the strengths; its one strength is its skilled workforce, which is, Apple cell phone providers (stores and buildings). With the company verging on becoming the world’s first $1 trillion business organization – there’s a lot that designers can learn from Apple … To compete with competitors, Apple is making effective strategies and plans and bringing in innovation and advancement in their products and services. Apple is expanding its market and introducing new products to its customers that make Apple to increase their interest and focus towards the demand of customers in the right direction and to compete with its competitors (Schneiders, 2011). There is the diversity in the product line, which can be seen as the weakness. In the electronics industry, Apple is known as a prestigious company, which has the excellent hardware and software. Samsung has various features, which attracts the customers, however, like Samsung, Apple does not have such attractive features. Huimin, M., & Hernandez, J. As Apple has power in both the hardware and software, so it is the competitive advantage for the company. Bentang Pustaka. There are many companies, wants to grow in the market, the lack of technology can make this thinking difficult, Apple Company can face threat regarding the changing environment of any country and may not get the desired results. Apple products continue towards innovation and as many of the consumers are satisfied with the current position of Apple in the market. In the Apple, headquarters there are skilled workers, they are continually helping the teams, and the company is assessing toward the innovative and new thinking. Daft, R. L. (2014). They have designed the promotional strategies so the consumers can easily buy the product; the products are easy to use. Apple can expand its business all over the world. The strategies are exactly designed to motivate the consumers; the tools used by Apple include Facebook, Myspace, twitter etc. This will lead to reduced waste of designs, material, time resource and aid in achieving market share by exploring new markets. There could be changes in the technology, political and legal environment across the world. (adsbygoogle = window.adsbygoogle || []).push({}); Finding the best college admission Apple New Product Development Case Study essay help shouldn’t be a big deal once you can fully understand the tips highlighted in this article. Apple should open new stores in other countries of the world. Nokia in the last few years largely promoting its windows phones with the help of advertising on television media so that they can attract customers but the demand of Android phone is increasing day by day the demand of windows phone in decreasing day by day. Several reasons led to the selection of Apple Inc. as the company the case study will be focused on. Example the price of iPhone starts from $99 to $699, the price of iPod is from $49 to $299, a price of the watch is from $349 to 12,000, the price of facebook starts from $999 to $2999 etc (Huimin & Hernandez, 2011). << /ProcSet [ /PDF /Text /ImageB /ImageC /ImageI ] /ColorSpace << /Cs1 7 0 R ,,,,,,,,,7,,,,,,,,.,,,,,,,,,,,,,,,,,,+,,,,,,7,,77+,�� � �" �� �� @ !1AQq"2a�B��Rbr��#3CSc���4�����%�� �� 1A!Q�� ? Apple is a company now for introducing new technology that takes its customers to experience new level for this purpose, Apple it using strong product development strategies for the business. The main purpose of this Apple case study is to find the correlation between the sales of the products of a company and customer satisfaction levels. There are few competitors in the market, as the Samsung has the better specifications than apple. In the 2.0 version of Windows, Microsoft enclosed more @k����$���$�ı�3�s�IK���@׵�7-x.��d�����~� This strategy will also lower risk of growing markets. Global markets increased the opportunities for Apple for growth and development. Samsung keeps on exposing and revealing the basic and advanced features of Apple smartphone to attract more customers and to achieve competitive advantage. Distribution strategy points about the product are given below; The demand of gaming console by the customers is increasing day by day that makes them achieve the competitive advantage (Grünewälder, 2014). The brand is selling itself because the social environment is creating the situations in which people or consumers are willing to but the Apple products. with the iTunes, which is an existing feature. Apple Inc. – An Analysis: PESTEL analysis, Porter’s 5 Forces analysis, SWOT analysis, Comprehensive analysis of financial ratios, and Comprehensive analysis of share performance of Apple Inc. GRIN Verlag. Apple should maintain its strong and skillful research and development department that helps Apple to determine the new trends, demand wants of people according to the technology and make Apple bring in new innovative products for its loyal customers (Yami, Castaldo, Dagnino, & Roy, 2010). FT Press. This consequence can be attributed to two major reasons: Apple’s product development and Apple’s extensive marketing (Schumacher 2009). Apple brings in innovation and advancement in products based on a form of the products, quality of the products, improvement in products, styles of the products, packing of products and providing warranty and guarantee of products. 3.4 Strategies Appealing to Market The product is focused on various strategies, based on the strategies product is successful in the market. The Apple is focusing on providing the beats and satisfying the needs of the final customer, therefore, Apple is using the combined target market approach (Pride & Ferrell, 2015). Apple Inc. has loyal customers because the company is bale to satisfy their needs through using various sets of the strategies. There are opportunities for the growth in the education market, by using the tablets, the educators have the ability to use the hardcopy books, and they can get a place to write an assignment and can collaboratively work with their teachers and classmates. Apple is also focused on the regional differences, it has the array of the products, and different customers are getting benefits in the different ways. Apple wants to connect with the maximum number of audience, with the combined blogs and communicating with the masses (Johnson, Li, Phan, Singer, & Trinh, 2012).
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